Welcome!

I am an Assistant Professor of Marketing at the University of Delaware, where I currently teach Introduction to Marketing. Starting in Fall 2025, I will be an Associate Professor of Marketing at Vanderbilt University. I earned my PhD at the Wharton School at the University of Pennsylvania.

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My research examines several facets of judgment and decision making and consumer psychology. In particular, I'm interested in how technology - especially behavioral tracking - affects decisions.  Also, I study the judgments and consequences of repeated behaviors, prosocial actions, memory and experiential choices.

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Please use the links below to read more about my research, including open materials for all published work. You can contact me at jasilv@udel.edu